Keeping Count completes acquisition of Ximplifi

Boise, ID – March 22, 2024 – Keeping Count, a leading provider of outsourced accounting and bookkeeping services backed by Housatonic Partners and led by industry veteran Jeff Russell, is pleased to announce the successful acquisition of Ximplifi, an outsourced accounting services provider focused on the vacation rental industry.

Founded in 2018 and headquartered in Wichita, KS, Ximplifi specializes in the unique accounting needs of short-term rental managers, leveraging the Company’s proprietary technology to automate data collection from property management systems and online booking platforms to enable faster and more accurate financial reporting. Ximplifi founder and CEO, Jesse King Ehret, is joining Keeping Count as President of RealCount, the company’s industry division focused on real estate clients.

“We’re thrilled to partner with the Ximplifi team and welcome them to Keeping Count,” said Keeping Count CEO and Founder Jeff Russell. “Ximplifi has built a strong customer following as the leading provider of accounting services to rental property managers – a highly complementary addition to our RealCount division focused on providing outsourced accounting services to small-to-medium sized businesses in the real estate industry. Ximplifi’s success is a testament to our belief that specialized, industry-specific expertise resonates strongly with clients and also with accounting professionals,” added Russell.

Ximplifi is Keeping Count’s fourth acquisition, following the acquisitions of RealCount, Reveal Business Solutions, and TAABS in 2023.

Financial terms of the deal were not disclosed.

Keeping Count is actively pursuing partnerships with leading accounting and bookkeeping services firms ranging from $1 million to $20 million in revenue. Please visit for more information.

About Keeping Count
Founded in 2023 by CEO Jeff Russell, the Keeping Count group of companies provides accounting, bookkeeping, tax advisory, and CFO services to businesses in a variety of industry verticals such as real estate, life sciences, e-commerce, and more. Keeping Count’s mission is better numbers for business owners and operators. For more information, please visit WWW.KEEPINGCOUNT.COM.

About Housatonic Partners
Housatonic Partners, founded in 1994, is a private equity investment firm with more than $1.5 billion in capital under management. The firm invests in growing, profitable businesses with highly recurring revenue. Housatonic Partners has backed exceptional management teams in more than 100 small to mid-sized companies over the last 28 years. For more information, please visit WWW.HOUSATONICPARTNERS.COM.