San Francisco, California and Montreal, Quebec - October 23, 2019 – Housatonic Partners, a growth-oriented private equity firm focused on investing in recurring services companies, today announced the majority recapitalization of D2C Media, a leading provider of tech-enabled online marketing services to automotive dealerships in Canada.
Founded in 2003, D2C Media provides hundreds of automotive dealers across Canada with a robust suite of digital marketing services, including high-performance websites, search engine and social media advertising solutions, customer relationship management software, and outsourced business development capabilities. The company also owns and operates its own media network, including AutoAubaine.com and AutoKMH.com.
“We are excited to partner with Housatonic as we embark on this next stage of growth in our company’s history,” said D2C Media CEO Gino Coutu. “We have developed our strong reputation in the industry by relentlessly focusing on delivering sales for clients at a lower cost than our competitors. Our approach has resonated with dealers, with D2C Media consistently recognized as one of Canada’s fastest growing companies. We look forward to a successful relationship with Housatonic as we continue to build the highest performing provider of automotive dealer web solutions in Canada.”
Housatonic Partners Managing Director Joe Niehaus, who has joined the D2C Media Board of Directors, added, “We are very pleased to partner with the outstanding management team at D2C Media, who have worked together for nearly two decades successfully building multiple companies in the digital advertising and media space.“
Financial terms of the transaction were not disclosed.
About D2C Media
D2C Media provides auto dealerships with digital marketing and lead management solutions, including websites, search engine & social media marketing solutions, customer relationship management software, outsourced virtual business development centers, and reputation management services. The company also owns and operates its own media network, including AutoAubaine.com and AutoKMH.com. For more information, please visit WWW.D2CMEDIA.CA/EN
About Housatonic Partners
Housatonic Partners is a private equity investment firm founded in 1994, with more than $1.3 billion in capital under management. The firm invests in growing, profitable businesses with highly recurring revenue. Housatonic Partners has backed exceptional management teams in more than 90 small to mid-sized companies over the last 25 years. For more information, please visit WWW.HOUSATONICPARTNERS.COM