CEO Jeff Russell Launches Keeping Count Holdings with Housatonic Partners to Build New Industry-Focused Accounting and Bookkeeping Platform

San Francisco, CA and Boise, ID – Sept 13, 2023 – Housatonic Partners is pleased to announce its strategic partnership with entrepreneur Jeff Russell with the launch of Keeping Count, a company that provides virtual accounting and bookkeeping services to businesses across the US. 

Keeping Count has successfully made its first two acquisitions with RealCount and Reveal Business Solutions, which provide virtual accounting and bookkeeping services, CFO services, and payroll services to companies in a select group of industries, including professional services and real estate. 

Building off these acquisitions, Keeping Count intends to launch vertical-specific brands with dedicated accounting professionals to offer specialized expertise unique to each industry. “Most companies in the accounting sector today are generalists, historically organized by geography,” explained Russell. “Keeping Count’s industry vertical focus is better for both our employees and our clients,” he added.

Keeping Count provides an opportunity for accounting professionals to benefit from the growth and scale of a larger platform with a unique go-to-market strategy while allowing them to focus on delivering for their existing clients.  

Russell’s experience building Jitasa, a leading accounting and bookkeeping services firm focused on the nonprofit industry, and Housatonic's track record of scaling owner-operated businesses positions Keeping Count for success. “I chose to work with Housatonic because of their partnership orientation and their track record of building businesses with experienced executives,” said Russell. 

“We are thrilled to announce our partnership with Jeff, who has a proven track record of success in the accounting and bookkeeping industry,” said Housatonic Partners Managing Director Mark Hilderbrand. 

Keeping Count is actively seeking partnerships with other leading accounting and bookkeeping services firms with approximately $1 to $20 million in revenue. Please visit keepingcount.com for more information. 

About Housatonic Partners

Housatonic Partners is a private equity investment firm founded in 1994, with more than $1.5 billion in capital under management. The firm invests in growing, profitable businesses with highly recurring revenue. Housatonic Partners has backed exceptional management teams in more than 100 small to mid-sized companies over the last 29 years. For more information, please visit www.housatonicpartners.com.